Grobman: Blog

Background Information 

Adidas and Nike are both two major apparel brands that specialize in athletics. Although they are both major sports apparel brands they both have a different target market. Nike’s target market is primarily consumers that are between the ages of 15-40 both men and women, and Adidas’s target market is athletes between the ages of 20-29 that are passionate about sports. These two brands might not have the same exact target market but are definitely two huge competitors. In this blog I am going to examine the different ways that the companies market themselves, specifically on Instagram. 

In my last post I discussed the way that the brand Nike used Instagram. I was not surprised that Nike has 98+ million followers on Instagram, but was surprised that it appeared that they either did not care about their Instagram account or if they just did not know they were using it wrong and only posting about once a month. In this post I am going to examine and compare the different ways that Nike is using their other social media platforms, such as Twitter, Facebook, and Youtube, to the way that they use Instagram.